The war in Vietnam started the avalanche of rebellion against the war and American counter-culture 1960s. Author of slogan “make love, not war” – Gershon Legman, and activists Penelope and Franklin Rosemont popularized the phrase by printing thousands of such slogans. This slogan found its place in many of the poems of the time. The best known are John Lennon’s song “Mind Games” from 1973, and Bob Marley’s “No More Trouble”, “Make love and not war!” in 1973. year. Besides the songs the slogan was the inspiration for a book by David Allyn: Make Love, Not War: The Sexual Revolution: An unfettered History.

This old story gave the idea to an American photographer Steven Meisel to make this gallery. He is one of the most successful fashion photographers, who gained his popularity, primarily working for the U.S. and Italian Vogue, Madonna… Many have become popular thanks to him. A series of photographs “Make Love Not War” Meisel has done for Italian Vogue. More than 60 models, make up artists, stylists, and hairdressers participated in this project. Sweaty and dirty soldiers in the midst of war zones occupied by the attractive girls (models) that are dressed in hot costumes. Whether the winds of war can prevent a man to have a natural instinct and need?

And here’s a song from the time when slogan in the title appear:

Bob Marley’s “No More Trouble”: “Make love and not war!” from 1973.

(We don’t need) No, we don’t need (no more trouble) no more trouble!
(We don’t need no more trouble)

Wo! Oh-oh-oh!
(We don’t need) We don’t need no (no more) trouble!
We don’t need no trouble!

(We don’t need no more trouble)
Make love and not war! ‘Cause we don’t need no trouble.
What we need is love (love)
To guide and protect us on. (on)
If you hope good down from above, (love)
Help the weak if you are strong now. (love)

We don’t need no trouble;
What we need is love. Oh, no!
We don’t need – we don’t need – no more trouble!
Lord knows, we don’t need no trouble!

(We don’t need) We don’t need trouble (no more trouble) -
no more trouble – no more trouble!
Seek happiness! (…) Oh, …!
Come on, you all and speak of love. (…) Oh, yeah!

We don’t need no trouble;
What we need is love, now. (What we need is love!)
(We don’t need) Oh, we don’t need no more trouble!
We don’t need, no – we don’t need no trouble!
We don’t (need) – no, brothers and sisters … (no more trouble!)

We don’t need no trouble; we don’t need no trouble!
We don’t need no trouble!
What we need is love!

We don’t need – we don’t need no more – we don’t need -
no more trouble – we don’t need no more trouble!
Trouble we don’t need (we don’t need),
(We don’t need) Lord, knows! -
we don’t need no more war (no more trouble).
No more trouble – we don’t need no more – more trouble!