Ancient Coca-Cola Girls
These are wonderful old advertisements for Coca-Cola, soft drink, which has saw the light of day on 8th May 1886. Coca-Cola is the second most popular word in the world, after the word “OK”. For the popularity of Coca-Cola, the most deserving are a excellent advertisements. From 1980 to 1960, Coca-Cola Company, for the purpose of advertising is engaged primarily young girls elegantly dressed. The men were in such ads appear rarely, and usually accompanied by the girls.
In order to better contribute to the work the company has hired top illustrators for these advertising. Among the well-known illustrators were Haddon Sundblom, Gil Elvgren, Coby Whitmore, Al Buell, Andrew Loomis, Ben Stahl, Robert Skemp, Robert Bensing … With these ads, illustration has become very popular and sought, and the idea of engaging young women in advertising. Between 1920 and 1930, this type of advertising is so entered in the fashion that has become indispensable.
Coca-Cola company goes on and illustrations of their advertisement girls placed on the calendar, and these calendars with pin-up girls soon became popular as advertisements for many products. The appearance of Coca-Cola girls changed over time. These girls-models present a picture of society. At the end of the 19th century girls were dressed the corset, with a petticoat-dresses and hats.
The most commonly illustrated girl in these times was an American actress and model Hilda Clark, and the first such advertisement appeared in 1895. Hilda has been featured in commercials for Coca-Cola until 1903rd. As the fashion changed, the look of the girls has changed too. Had less clothes on him, and they were seductive, but always the limits of decency.
What is important for the Coca-Cola company is an excellent earnings, primarily due to the huge money invested in advertising and promotion. What is beautiful and it belongs to the artistic part of the story are these beautiful old illustrations of the old masters – artists who have marked some old times, which we can now look thanks to them and thanks to Coca-Cola.